Here is a quick debrief of our Mobile Marketing Trends Session held on May 7th : What women want… in Mobile? Because we are all different, we love different brands, we use our devices in different ways, Fabian Tilmant started by highlighting the importance of segmentation in mobile .
Everyday, brands are exploring new ways of engaging conversations with their consumers. And Mobile, the fastest growing media, is one of them. Is Mobile really all about males? What about women? What do they want to hear from brands? What kind of interaction do they expect? How different are the female expectations when it comes to mobile marketing? In our next Trends Session, we’ll help you understand: What women want… in Mobile On May 7th, Cleverwood invites the major actors in the mobile market to talk about the growing importance of mobile media for women.
Mobile Monday article on AWT website Posté le 12/11/2008 sur www.awt.be
Google recently announced on its official blog the launch of the interest-based advertising and hopes to offer a better user experience for each stakeholder in the process: the advertisers, publishers and the Google users. The principle is quite simple: each time a user googles a keyword, a number of specific interests-based commercial ads will be displayed depending on the previous search queries and on some preferences the user can indicate. Both information are stored in a cookie. The first interest-based ads are expected to be launched during the second quarter 2009.