I owe my job to a tiny blue bird, tweet tweet! Unbelievably cool, right? Let me share the story of my job hunt… I remember that great feeling when graduating… I was done, finished, free! But soon reality kicked in: Real life was only beginning… I was to embark on a career that would last me for the next 40 years. That required a proper strategy: I was only going to apply for the jobs I was really interested in. And so the journey began, with Twitter as my faithful companion on my quest. I temporarily switched my Twitter username to @Lynn-zkt-werk and every now and then I tweeted about the pains and pleasures of job hunting. I still recall my first job interview: a complete disaster! I was so nervous I began to blush like a tomato. I answered each question with a rambling fit. Incontrollable rattling was not required for…
Without a doubt you also have them. Friends who, in the blink of an eye, react appropriately or funnily to someone else’s words or actions. Well, brands can also do this. We call it ‘Newsjacking’. And even though it can be a dangerous game, I love it. Brands now realize all too well that in order to reach their target audience they need to be on social media. Only looking at Facebook, there are more than 1.3 billion active users to instantly connect with. The flexibility and instantaneousness of social media are unprecedented. It’s just so much more difficult to tap into recent events in a magazine where you as an advertiser have to send in your publication days in advance before printing. Social media let you post your idea virtually as soon as you come up with it! What you have to keep in mind, however, is that people…
In 2009, when Nestlé launched NESCAFE Dolce Gusto on the Belgian market, they wanted to stick to the values of the brand, but in an unconventional way! Their objective was to be closer to and engage more with their customers. Needless to say that social media were an excellent way to achieve this goal, and that is where Cleverwood entered the scene.
It feels like yesterday that we heard the news about Instagram reaching a higher amount of members than Twitter. When others asked us why we weren’t surprised this had happened, we responded that we discovered our love for Instagam a long time ago. It’s fun, fast, visual and interactive. What’s not to love?
Joseph Niepce took the first picture a long time ago, not realising that two centuries later almost everyone takes them on a daily basis. Whether it is to remember good times, share your interests or just because you want to take a selfie: every picture tells a story. And the best way to keep them close to you? A FOTO.com photo album of course!
To top off our Pinterest in Belgium series, we wanted to obtain some insights from a popular Belgian Pinterest user or Pinfluencer. We did a short interview with 22-year old Belgian student, model, fashion pinner and blogger Paulien Riemis. Although Paulien doesn’t run any business, her experience with Pinterest can teach us valuable lessons. At the time of writing, Paulien has pinned over 33.000 images and acquired over 20.000 followers.
Even though most companies today are present on social media, many are questioning their return. The recent drop in organic traffic for Facebook, the drastic makeover of Twitter and the removal of LinkedIn Products and Services raise some questions on the future of social media for business.
One month ago, the Cleverwood Learning Hub landed at the European Commission. The challenge: train 100 people from across Europe, working at the Europe Direct Information Centers (EDIC), on the use of social media. The menu: 10 trainers, 5 rooms, 2 days. Below you can find a snapshot of our activities before, during and after the mission. In June we’ll be back for a second run to give 10 workshops of 1 hour each.
In a previous blog post, we went on a journey to discover how large the Belgian Pinterest userbase was, and found out they must exists of 45.000 users. In this post we will try to find out where they live and who they are.
How to choose the right social media tool for your business? The world of monitoring tools is complex and varied. During our Friday Session #63, Cleverwood consultant Kim Recour introduced us to the most interesting tools, complete with valuable examples and simulated tests.