During the mobile Monday that was held at Corelio in September, we discussed the present and future of mobile music (see previous blog post about this). You can find a comprehensive debrief written by the AWT, including an interview of Julien Mourlon, our music and radio specialist.
For more ideas, visions or questions about the future of radio, here is the slideshow that Julien Mourlon presented a few days ago at Mobile Mondays Brussels.
Future Airwave in The Word magazine Yesterday morning I had the nice surprise to find the USB issue of Belgian lifestyle magazine The Word in my mailbox. This special edition (subscribers only) entitled “Universal Stereo Boombox” features (among other nice content) a piece about Citywurl founder Billy Palmier, an interview with Stonesthrow‘s mastermind Peanut Butter Wolf … plus an article about LDBK radio and more specifically the work we did around our players. Article by Nicholas Lewis – Picture by Yassin Serghini From left to right: Anthony Janssens (Datasmart), Geoffroy Delobel, Ali Nassiri (Central Design) & Julien Mourlon
What started in 2002 as a weekly radio show on a local radio station kept on evolving throughout the years. If I am still proud to produce shows for FM radio stations (thanks to FM Brussel and 057 radio for giving us this opportunity), I also decided in March 2008 to create an online radio station on the Radionomy platform as a way to expand the Laid Back project. So far more than 20 deejays and numerous guests collaborate on LDBK and help us broadcast 24/7 the best in urban music from the last 40 years. But our goal with LDBK is more ambitious than being a jukebox. We want to make the best use of the new technologies in order to shape the future of radio.
Belgian government has decided, more to refill State’s accounts in these downturn times than to stimulate competition, to propose a fourth licence for setting up and commercially exploiting an additional UMTS network in Belgium. VOO and Telenet seem logically interested as 4th major Telecom actors in Belgium (Telenet mostly in North and VOO in South of the kingdom), but I believe that, UMTS being aimed at diffusing multimedia content through wireless network, other actors have a role to play in this game. First of all because MNO (Mobile Network Operators) have failed until now stimulating mobile data usage in Belgium. Many people blame the lack of device subzidiation in the country, but I believe it is also the failure of enabler’s roll out (such as simple and standard configuration settings, activation plan and marketing propositions for mobile internet/WAP/wireless services) and expensive data plans by mobile operators, as well as bad…
On December 3rd, Cleverwood organized a Trends Session to discuss the future of the Radio in general and in the French speaking part of Belgium in more details. Around the table, Marc Vossen (general manager – Nostalgie), Laurent Finet (new media advisor – RTBF), Jean-Jacques Deleeuw (general manager – Bel RTL) and Yves Baudechon (co-founder – Radionomy) discussed the current challenges and opportunities that digital and interactivity will bring to the FM radio. The discussion was orchestrated by Cédric Godart (Pure FM).
Are we ready for the next radio generation? During the next Trends Session on December 3rd, cleverwood invited a pannel of belgian key players in the radio sector to discuss the future of the traditionnal radio in light of the current digital evolution. During this session, Cédric Godart (Pure FM) will moderate a discussion between Marc Vossen (general manager – Nostalgie), Laurent Finet (new media advisor – RTBF), Jean-Jacques Deleeuw (general manager – Bel RTL) and Yves Baudechon (co-founder – Radionomy) to debate around the opportunities and challenges that arise with the explosion of the new media. If you are interested, feel free to register to this event, we’ll be happy to meet you there! The Trends Sessions are part of our Dynamic Insourcing programme, you can also have a look at the previous trends sessions on Mobile Advertising.