Tag Archives: new media


03

Sep 2013

Stievie: getest

Het was donderdag 4 maart toen mijn mailbox me vertelde dat ik samen met 9.999 andere Vlamingen uitgekozen was om een nieuwtje in medialand te testen: Stievie! Que? Stievie is een applicatie voor iphone en ipad waarmee je 36uur tv kan terugspoelen van 10(!) Vlaamse zenders (één, VTM, Vier, Canvas, Vijf, Vitaya, Jim, Ketnet, op12 en Kzoom). Als grote fan van het betere tv programma dwarsboomt een gebrek aan tijd me vaker dan lief is deze te bekijken. Opnemen dan maar. En net zoals ik weleens de programmatie van een uitzending durf vergeten, vergeet ik ook al eens iets op te nemen. Daarom lijkt Stievie mij nu al op het lijf geschreven, je hoeft absoluut niets te programmeren en toch kun je overal je tv 36 uur terugspoelen. Enige voorwaarde: een werkende wifi of 3G verbinding en een opgeladen iPhone of iPad. Weg met reminders en TV gidsen. Klinkt goed!


23

Aug 2013

Behind the scenes of our Strategic Workshop

“Think before you start”, that’s what we tell our clients. And that’s why they need a (digital) strategy. But don’t underestimate writing a strategy: it takes time (and budget), lots of effort and challenging, and sometimes companies simply don’t have the time, budget or focus to dive into a strategy. That’s why we created our digital strategy workshop: it’s a fast track to challenge existing or start new initiatives, in an interactive way. But why am I saying this? You can read all the details on our website. Since we are doing these workshops since 2008 we recently decided to formalise them into a package deal. And to kickstart this decision we challenged our e-mail subscribers: we gave away a workshop for free to the person (or company) who could provide us with the biggest challenge. (See? You should subscribe to our e-mailing!)


21

Aug 2013

Don’t let your Twitterwall become a #fail

Nowadays you see Twitterwalls popping up on a lot of events. The basics of a Twitterwall is a big screen or projection where attendants’ tweets with a specific hashtag are being display. But what’s good to know when you decided to setup a Twitterwall at your event? Let me share the learnings we had from our last Trends Session. 1. Free vs paying You will find a lot of free tools, but be sure to check them in advance. There is no free lunch, and that’s also the case for Twitterwalls: some will display the logo of the software, other will displays ads… You might want to avoid that and that’s when you should use a paying version. Commercial tools often are easy to personalize: you can define your own set of colors, use you own logo’s, alternate the wall with a sponsor page, … The extras that you will…

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29

Mar 2013

Shoppersday 2013 – we were there!

“Get me out of my comfort zone” I asked the Cleverwood team when joining them last month. And that’s what they did! I got the opportunity to be one of the speakers for this year’s edition of the Shoppersday, one of the leading events when it comes to retail in Belgium, with no less than 500 participants. Speaking of getting out of my comfort zone… My time was short, the audience was mixed, so I thought they could use a practical presentation. OK, it’s inspiring to see how technology could change the retail but already today there are a lot of challenges.”So let’s focus on tomorrow’s opportunities”, was my advice. So I identified 10 practical and feasible tactics in my presentation. During the rest of the day it became clear that retail is struggling with digital. And I can surely understand why: compared with the daily footprint of their stores the traffic on…

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31

Aug 2012

Belgian brands on Pinterest

You certainly already know it, Pinterest is getting a more and more important place in the jungle of social media platforms. At Cleverwood, we keep on following the evolution of such tool and do our best to stay up to date with its latest developments. Therefore, you can find us on Pinterest with several boards concerning Cleverwood of course, but also about “new ways of” communication we repin from here and ther, and finally some infographics concerning new media. Moreover, we are also very interested in discovering how Pinterest evolves on the Begian landscape and how it’s used by the Belgian brands. That is why we created a board dedicated only to Belgian brands present on Pinterest. You can find it here. Feel free to follow it to discover who is in and how they use it. You will find out different styles of using Pinterest : promoting products or…

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01

Feb 2011

New Year’s Event at Cleverwood

To celebrate the end of this special year 2010 and welcome 2011 with some predictions, we gathered our consultants, clients and partners around some drinks, food and 2011 New Media Predictions in our brand new offices. After a short introduction by Olivier Beaujean and Caroline Maerten, each consultant presented his/her own prediction related to his/her hope, belief and specialisation.


07

Jul 2010

Future of iDTV: opportunities, consumer behavior and business models

In the current context of digitalization and technologies convergence, a radical change is occuring in the world of Marketing and Advertising. At Cleverwood, we believe the radical change will be particularly important for the Television, this industry is facing big challenges and traditionnal Broadcast probably has to be re-thought. Due to this growing complexity and the difficulty to anticipate the rapid technological evolutions, future is blur and many questions are raising for the entire ecosystem in this sector:


04

Mar 2010

iDTV : opportunities, consumer behavior and business models

In the current context of traditional mass marketing reduction and intense media fragmentation, the debate at Cleverwood Friday Session on Friday 26 of February turned out to be a interesting exercise to discuss challenges that Television industry is facing and the rise of Interactive Deigital Television in Belgium. The session was animated by Saky Kourtidis, Trainee Business Consultant at Cleverwood and student in Business Engineering at ICHEC. During the presentation we all had an interesting discussion about the impact that interactivity could have in future marketing practices. New models will appear in this new era for Television. During many years, consumers were forced to waste their time watching linear advertisements that were imposed to them. With the new IDTV it remains to be seen if they will accept to play the game of interactivity with advertisers. Industry actors, their role in this new television landscape was also a source of passionate…

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18

Jan 2010

Is Digital Signage a natural evolution of Outdoor Communication or a new media?

We started this New Year with a very interesting  Friday Session about Digital Signage. There are more and more digital screens everywhere, in the streets, in restaurants, in cafe’s, in fitness, in cinema’s, in malls. Is it a natural evolution of Outdoor Communication or is it a new media? Bertrand Prignon came to explain his point of view, his definition of what’s the Digital Signage, how it will affect our lives in the future and the world of advertising. Regarding the outdoor advertising, Digital Signage gives for the first time the opportunity to enrich this kind of advertising with content. During the session, we had an interesting discussion about companies who have been the first to use the Digital Signage and their Business Model (success and failures). The challenge of the Digital Out of Home is the necessity to integrate participative engagement with added value (relevant content, location based service,…

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