Last Friday, Muriel Vandermeulen was our guest for the Friday Afternoon Session : User + Content = Media. When Web 1.0 was per definition a support, Web 2.0 became a media. The way information is produced, used relayed has changed and user now play an important role in this information chain. Content is no longer institutional but rather organic (social bookmarking, collective intelligence, folksonomy, crowdsourcing…). During this session, Muriel explained us how users took the lead on the content, and even sometimes become the media as she demonstrated in some examples.
On Friday 9th of October, Fabian Tilmant, senior mobile consultant, presented a tool he has been working on for a long time already and notably in New York, at the Institute for Media and Entertainment: the value chain of the digital information distribution. He explained that from broadcast television to online media, from gaming to radio, all media can be analysed through this Information Value Chain. This model allows understanding New (ways of using) Media successful strategies, recent repositioning and biggest failure. It enables to point out the reasons why some corporate strategies consist to take the largest possible place in the information value chain. After an hour of presentation, Fabian proposed the attendees to share ideas by making short “use cases” on the topic. Google, Apple, Belgacom, IPM, Rossel, HTC, Microsoft… we de- and re-constructed their presence on the entire chain during the interactive part of the session. Pictures are here and you can…
Belgian government has decided, more to refill State’s accounts in these downturn times than to stimulate competition, to propose a fourth licence for setting up and commercially exploiting an additional UMTS network in Belgium. VOO and Telenet seem logically interested as 4th major Telecom actors in Belgium (Telenet mostly in North and VOO in South of the kingdom), but I believe that, UMTS being aimed at diffusing multimedia content through wireless network, other actors have a role to play in this game. First of all because MNO (Mobile Network Operators) have failed until now stimulating mobile data usage in Belgium. Many people blame the lack of device subzidiation in the country, but I believe it is also the failure of enabler’s roll out (such as simple and standard configuration settings, activation plan and marketing propositions for mobile internet/WAP/wireless services) and expensive data plans by mobile operators, as well as bad…
Mobile Monday article on AWT website Posté le 12/11/2008 sur www.awt.be
BLYK or EXQI. Strange words that symbolize innovation in Belgian New Media landscape. What’s interesting in these initiatives is that, unlike most of the pure online players, they’re operated by media people who are looking for new models, based on advertising revenues. Indeed, profitability, and thus possibilities of getting sufficient budget from advertisers, is the start point of these initiatives. Eric Samson (CEO Blyk Belgium) and Gabriel Fehervari (CEO Alfacam) don’t hesitate to take their pilgrim’s staff to spread the word to the market and evangelize advertisers to their new models, forecasting better ROI than traditional models.
It is always interesting for a Son of a Phone like me to see how other worlds are looking at Mobile. It can be other cultures like Asia or USA, it can be through women eyes like I did while working at Sanoma for Flair Mobile and it is certainly while witnessing people from traditional advertising or media discussing about it. And I learned a lot of things during GRP’s Media Session over Mobile Marketing.
Very interesting event organized by BMMA. A one-day trip through all aspects of digital media here in Belgium. The most interesting debate was from far the one dedicated to consumers. Well, in this new era for digital media, triggered by global Social Networks and Web 2.0 trend, it’s quite logical