In 2009, when Nestlé launched NESCAFE Dolce Gusto on the Belgian market, they wanted to stick to the values of the brand, but in an unconventional way! Their objective was to be closer to and engage more with their customers. Needless to say that social media were an excellent way to achieve this goal, and that is where Cleverwood entered the scene.
It feels like yesterday that we heard the news about Instagram reaching a higher amount of members than Twitter. When others asked us why we weren’t surprised this had happened, we responded that we discovered our love for Instagam a long time ago. It’s fun, fast, visual and interactive. What’s not to love?
A recent survey shows that 70% of B2B marketers are creating more content than a year ago, but only 35% say they have a documented content marketing strategy, rating themselves highly in terms of content marketing effectiveness. INE understands the importance of a strong content marketing strategy, which is why they appealed to Cleverwood!
Joseph Niepce took the first picture a long time ago, not realising that two centuries later almost everyone takes them on a daily basis. Whether it is to remember good times, share your interests or just because you want to take a selfie: every picture tells a story. And the best way to keep them close to you? A FOTO.com photo album of course!
Do you remember when we told you about our Digital Strategy Workshop (an interactive workshop on your digital strategy) and our case for the VMMa? Well, they have confirmed their positive feedback – a workshop lasts one day but strategy is all about long-term results! – and we want to share this compelling experience with you. As a parent company of the first Flemish commercial television channel VTM, the VMMa plays an essential part in the creation of video content. This challenge was the main reason why Cleverwood chose them for our ‘free workshop giveaway’ among our e-mail subscribers. How did Cleverwood help the VMMa? We considered 3 important aspects to be integrated in their digital strategy:
George Bernard Shaw once said: “There is no sincerer love than the love for food”. This may well be the best way to describe what true passion for gastronomy really is: authentic and unique to every single person. Personally, I love the story behind every ingredient and I see a recipe as the celebration of every product used to prepare the dish. From the land to the table, food is an ambassador of ancient traditions and genuine flavours. It comes as no surprise that I was really happy when I started working for Rob, the Belgian gourmet’s market par excellence, located in Brussels. Our mission? To help them provide new ways of connecting with foodies!
In 2011 Cleverwood started a digital project for the brands in the portfolio of the Bosch Siemens group. Among the multifaceted objectives of this mission, the biggest challenge we wanted to address was to bring Neff customers – current and future – together online, in order to engage them in a dialogue with this high-end kitchen appliances brand ? For us, the solution was not simply to define the right mix between technical know-how and social media presence. We decided to dig deeper, to go beyond social media management to address ways in which the very core of Neff’s value proposition would appeal to the brand’s customers. The result was a social strategy centered not simply around product attributes of kitchen appliances, but rather around people’s love and passion for cooking. Check out what our happy clients Olivier Guilmain and Christoph Vogt have to say about our strategy in this short…