Without a doubt you also have them. Friends who, in the blink of an eye, react appropriately or funnily to someone else’s words or actions. Well, brands can also do this. We call it ‘Newsjacking’. And even though it can be a dangerous game, I love it. Brands now realize all too well that in order to reach their target audience they need to be on social media. Only looking at Facebook, there are more than 1.3 billion active users to instantly connect with. The flexibility and instantaneousness of social media are unprecedented. It’s just so much more difficult to tap into recent events in a magazine where you as an advertiser have to send in your publication days in advance before printing. Social media let you post your idea virtually as soon as you come up with it! What you have to keep in mind, however, is that people…
A new year, a new Friday Session! On the 30th of January, Cleverwood consultants Cristina Palmiotto and Stéphanie Desmet shared their experience to help you defeat the content monster with content management and useful tools.
A recent survey shows that 70% of B2B marketers are creating more content than a year ago, but only 35% say they have a documented content marketing strategy, rating themselves highly in terms of content marketing effectiveness. INE understands the importance of a strong content marketing strategy, which is why they appealed to Cleverwood!
With over 4,6 million members and 350 million photos shared every day, Snapchat has rapidly become one of the most popular applications among youngsters. Disneyland was one of the first companies to find a way to engage with their audience by snapping relevant content. As a strong lovebrand Disneyland appeals to many age groups. However, their marketing strategies are heavily focussed on children and their parents. With Snapchat, Disneyland saw an opportunity to reach the interesting target group of young adults. We took a closer look and found 4 techniques that Disneyland uses to make Snapchat work.
We are constantly bombarded with tips on how to create engaging content for brands on Facebook. And everywhere we look we read advice on how big brands can succeed in gaining more loyal fans. Without a doubt some of these formulas work well, but have you ever noticed how most examples always use love brands, global brands or sexy brands? I, for one, have never read a case about a local cleaning service’s Facebook content strategy… I’m not saying that Coca Cola’s content manager’s life is easy, but all these articles on killer content recipes made me wonder: how are Belgian brands doing?
A few weeks ago Facebook finally allowed users to edit posts. With the introduction of this new function -although not available yet for business pages- many community managers breathe a sigh of relief. But does editing posts really help community managers? Is it really an advantage for Facebook brand pages? Let’s take 5 minutes to put this into perspective.
George Bernard Shaw once said: “There is no sincerer love than the love for food”. This may well be the best way to describe what true passion for gastronomy really is: authentic and unique to every single person. Personally, I love the story behind every ingredient and I see a recipe as the celebration of every product used to prepare the dish. From the land to the table, food is an ambassador of ancient traditions and genuine flavours. It comes as no surprise that I was really happy when I started working for Rob, the Belgian gourmet’s market par excellence, located in Brussels. Our mission? To help them provide new ways of connecting with foodies!
We all know the famous quote “Content is King”, and it is. But it was coined at a time before social media or mobile. The rise of each of these technologies brought their own King, being Context (in a mobile environment) and Community (on social media). This sounded like a good starting point to ask ourselves the question: “who actually IS the King?” For the next Trends Session on 13th of June we lined up 3 speakers with case studies on the topics Content, Community and Context. Evert-Jan De Kort will show the advantage of content for his brand Choqoa, Kurt Pappaert from KBC will share the details on their community efforts and Frederic Herzeele from Belgacom will talk about the importance of context. Register and join us!
With all the busy celebrating of our 5th anniversary, we tend to forget Cleverwood recently reached another milestone worth mentioning. On November 16th, we installed our 50th Friday Session with strategic consultant and social media trainer Miel Van Opstal taking the stage. He shined his light on future digital marketing initiatives and zoomed in on Social Local Mobile opportunities. This presentation served as an introduction to SoLoMo, which is a term to describe a significant change in consumer behavior and marketing opportunities. The social mobile local concept supports the theory that only relevant and meaningful content makes sense to specific users who are at a specific time on a specific location. In order to be able to deliver these marketing messages, it’s necessary to understand how exactly this works, and what technologies and mechanisms are behind it. It moves the consumer even further down the scale of empowerment, allowing them…
Last Friday, Muriel Vandermeulen was our guest for the Friday Afternoon Session : User + Content = Media. When Web 1.0 was per definition a support, Web 2.0 became a media. The way information is produced, used relayed has changed and user now play an important role in this information chain. Content is no longer institutional but rather organic (social bookmarking, collective intelligence, folksonomy, crowdsourcing…). During this session, Muriel explained us how users took the lead on the content, and even sometimes become the media as she demonstrated in some examples.