Without a doubt you also have them. Friends who, in the blink of an eye, react appropriately or funnily to someone else’s words or actions. Well, brands can also do this. We call it ‘Newsjacking’. And even though it can be a dangerous game, I love it. Brands now realize all too well that in order to reach their target audience they need to be on social media. Only looking at Facebook, there are more than 1.3 billion active users to instantly connect with. The flexibility and instantaneousness of social media are unprecedented. It’s just so much more difficult to tap into recent events in a magazine where you as an advertiser have to send in your publication days in advance before printing. Social media let you post your idea virtually as soon as you come up with it! What you have to keep in mind, however, is that people…
In 2009, when Nestlé launched NESCAFE Dolce Gusto on the Belgian market, they wanted to stick to the values of the brand, but in an unconventional way! Their objective was to be closer to and engage more with their customers. Needless to say that social media were an excellent way to achieve this goal, and that is where Cleverwood entered the scene.
A new year, a new Friday Session! On the 30th of January, Cleverwood consultants Cristina Palmiotto and Stéphanie Desmet shared their experience to help you defeat the content monster with content management and useful tools.
It feels like yesterday that we heard the news about Instagram reaching a higher amount of members than Twitter. When others asked us why we weren’t surprised this had happened, we responded that we discovered our love for Instagam a long time ago. It’s fun, fast, visual and interactive. What’s not to love?
A recent survey shows that 70% of B2B marketers are creating more content than a year ago, but only 35% say they have a documented content marketing strategy, rating themselves highly in terms of content marketing effectiveness. INE understands the importance of a strong content marketing strategy, which is why they appealed to Cleverwood!
Joseph Niepce took the first picture a long time ago, not realising that two centuries later almost everyone takes them on a daily basis. Whether it is to remember good times, share your interests or just because you want to take a selfie: every picture tells a story. And the best way to keep them close to you? A FOTO.com photo album of course!
Cleverwood consultants Jochen Cloetens and Jerry Hamal know all about how to get your content to the right audience online, which channels to use, and how to get noticed on Google, and were happy to share their insights in this article in Trends Magazine, check it out or read on below! Language of the article: Dutch. Trends Article – Strik de Surfer by cleverwood
So you have spent time and effort ensuring that content is king and your artillery is loaded with royal ammunition. But how do you structure the release of these eloquent social messages to your customers? If you are part of a medium to large B2C company, your marketing team has probably already established a digital footprint across a few different social media sites (if not, contact us). Two or three of the now common consumer hang-outs like Facebook and Twitter shouldn’t be discredited – a combination of these certainly makes up a solid marketing base. Meaningful customer engagement with your products or services can arise from smart content mapping between these popular sites. In this article we’d like to guide you through a few tips on marketing content within these particular social spaces.
In 2011 Cleverwood started a digital project for the brands in the portfolio of the Bosch Siemens group. Among the multifaceted objectives of this mission, the biggest challenge we wanted to address was to bring Neff customers – current and future – together online, in order to engage them in a dialogue with this high-end kitchen appliances brand ? For us, the solution was not simply to define the right mix between technical know-how and social media presence. We decided to dig deeper, to go beyond social media management to address ways in which the very core of Neff’s value proposition would appeal to the brand’s customers. The result was a social strategy centered not simply around product attributes of kitchen appliances, but rather around people’s love and passion for cooking. Check out what our happy clients Olivier Guilmain and Christoph Vogt have to say about our strategy in this short…