Without a doubt you also have them. Friends who, in the blink of an eye, react appropriately or funnily to someone else’s words or actions. Well, brands can also do this. We call it ‘Newsjacking’. And even though it can be a dangerous game, I love it. Brands now realize all too well that in order to reach their target audience they need to be on social media. Only looking at Facebook, there are more than 1.3 billion active users to instantly connect with. The flexibility and instantaneousness of social media are unprecedented. It’s just so much more difficult to tap into recent events in a magazine where you as an advertiser have to send in your publication days in advance before printing. Social media let you post your idea virtually as soon as you come up with it! What you have to keep in mind, however, is that people…
In 2009, when Nestlé launched NESCAFE Dolce Gusto on the Belgian market, they wanted to stick to the values of the brand, but in an unconventional way! Their objective was to be closer to and engage more with their customers. Needless to say that social media were an excellent way to achieve this goal, and that is where Cleverwood entered the scene.
It feels like yesterday that we heard the news about Instagram reaching a higher amount of members than Twitter. When others asked us why we weren’t surprised this had happened, we responded that we discovered our love for Instagam a long time ago. It’s fun, fast, visual and interactive. What’s not to love?
A few weeks ago Facebook finally allowed users to edit posts. With the introduction of this new function -although not available yet for business pages- many community managers breathe a sigh of relief. But does editing posts really help community managers? Is it really an advantage for Facebook brand pages? Let’s take 5 minutes to put this into perspective.
As a community manager, it’s not always easy to manage a lot of various Facebook accounts. Therefore, different tools were created to cary out your daily tasks. But are they all relevant? Can we use free tools or do we rather pay and be sure they’re efficient? After the big success of the previous Friday Session on Community Management Tools, our Social Media and SEA consultant Christelle Deliens decided to give another session for those who missed the first one. This time, she was joined by Stijn Vogels and together they presented an updated version of those Community Management tools.
The previous Friday session was the opportunity for Christelle Deliens, Social Media Consultant at Cleverwood, to browse features, strengths but also weaknesses of five free tools for community management. The way you work and you interact with your community will influence the choice of your tool. To help you, Miss Facebook summarized free tools to help you saving expensive time.
During the Cleverwood New Year’s Event last Thursday, we invited all our guests to take a risk and make some predict for the new years. Here are their 33 new media predictions for the world of 2011!