Without a doubt you also have them. Friends who, in the blink of an eye, react appropriately or funnily to someone else’s words or actions. Well, brands can also do this. We call it ‘Newsjacking’. And even though it can be a dangerous game, I love it. Brands now realize all too well that in order to reach their target audience they need to be on social media. Only looking at Facebook, there are more than 1.3 billion active users to instantly connect with. The flexibility and instantaneousness of social media are unprecedented. It’s just so much more difficult to tap into recent events in a magazine where you as an advertiser have to send in your publication days in advance before printing. Social media let you post your idea virtually as soon as you come up with it! What you have to keep in mind, however, is that people…
In 2009, when Nestlé launched NESCAFE Dolce Gusto on the Belgian market, they wanted to stick to the values of the brand, but in an unconventional way! Their objective was to be closer to and engage more with their customers. Needless to say that social media were an excellent way to achieve this goal, and that is where Cleverwood entered the scene.
A new year, a new Friday Session! On the 30th of January, Cleverwood consultants Cristina Palmiotto and Stéphanie Desmet shared their experience to help you defeat the content monster with content management and useful tools.
It feels like yesterday that we heard the news about Instagram reaching a higher amount of members than Twitter. When others asked us why we weren’t surprised this had happened, we responded that we discovered our love for Instagam a long time ago. It’s fun, fast, visual and interactive. What’s not to love?
Joseph Niepce took the first picture a long time ago, not realising that two centuries later almost everyone takes them on a daily basis. Whether it is to remember good times, share your interests or just because you want to take a selfie: every picture tells a story. And the best way to keep them close to you? A FOTO.com photo album of course!
With over 4,6 million members and 350 million photos shared every day, Snapchat has rapidly become one of the most popular applications among youngsters. Disneyland was one of the first companies to find a way to engage with their audience by snapping relevant content. As a strong lovebrand Disneyland appeals to many age groups. However, their marketing strategies are heavily focussed on children and their parents. With Snapchat, Disneyland saw an opportunity to reach the interesting target group of young adults. We took a closer look and found 4 techniques that Disneyland uses to make Snapchat work.
There is a lot to say on the difficulty of a community manager’s job. Without a doubt, one of the most difficult skills is the flexibility to react quickly and adequately in unforeseen situations. The day you find your brand’s page botched by a shocking incident causing numerous negative reactions might be the day you woke up on the wrong side of the bed… Or maybe it is Friday the 13th and you forgot! Honestly, at Cleverwood we don’t suffer from the fear of this unlucky day (did you know that there is a name for this: paraskevidekatriaphobia!). The proof: last week we dedicated our 59th Friday Session to the Freaky Friday of a Community Manager.
Nowadays you see Twitterwalls popping up on a lot of events. The basics of a Twitterwall is a big screen or projection where attendants’ tweets with a specific hashtag are being display. But what’s good to know when you decided to setup a Twitterwall at your event? Let me share the learnings we had from our last Trends Session. 1. Free vs paying You will find a lot of free tools, but be sure to check them in advance. There is no free lunch, and that’s also the case for Twitterwalls: some will display the logo of the software, other will displays ads… You might want to avoid that and that’s when you should use a paying version. Commercial tools often are easy to personalize: you can define your own set of colors, use you own logo’s, alternate the wall with a sponsor page, … The extras that you will…
As a community manager, it’s not always easy to manage a lot of various Facebook accounts. Therefore, different tools were created to cary out your daily tasks. But are they all relevant? Can we use free tools or do we rather pay and be sure they’re efficient? After the big success of the previous Friday Session on Community Management Tools, our Social Media and SEA consultant Christelle Deliens decided to give another session for those who missed the first one. This time, she was joined by Stijn Vogels and together they presented an updated version of those Community Management tools.
The previous Friday session was the opportunity for Christelle Deliens, Social Media Consultant at Cleverwood, to browse features, strengths but also weaknesses of five free tools for community management. The way you work and you interact with your community will influence the choice of your tool. To help you, Miss Facebook summarized free tools to help you saving expensive time.