Without a doubt you also have them. Friends who, in the blink of an eye, react appropriately or funnily to someone else’s words or actions. Well, brands can also do this. We call it ‘Newsjacking’. And even though it can be a dangerous game, I love it. Brands now realize all too well that in order to reach their target audience they need to be on social media. Only looking at Facebook, there are more than 1.3 billion active users to instantly connect with. The flexibility and instantaneousness of social media are unprecedented. It’s just so much more difficult to tap into recent events in a magazine where you as an advertiser have to send in your publication days in advance before printing. Social media let you post your idea virtually as soon as you come up with it! What you have to keep in mind, however, is that people…
Only a couple of months after the acquisition of Cleverwood by ACT*, Denis Vandercruyssen (former Phrophets) joins Cleverwood – ACT* as an Account Manager. Read the full press release on Scribd.com in both French and Dutch.
In 2009, when Nestlé launched NESCAFE Dolce Gusto on the Belgian market, they wanted to stick to the values of the brand, but in an unconventional way! Their objective was to be closer to and engage more with their customers. Needless to say that social media were an excellent way to achieve this goal, and that is where Cleverwood entered the scene.
A new year, a new Friday Session! On the 30th of January, Cleverwood consultants Cristina Palmiotto and Stéphanie Desmet shared their experience to help you defeat the content monster with content management and useful tools.
It feels like yesterday that we heard the news about Instagram reaching a higher amount of members than Twitter. When others asked us why we weren’t surprised this had happened, we responded that we discovered our love for Instagam a long time ago. It’s fun, fast, visual and interactive. What’s not to love?
It is with great pleasure that we announce our move to the offices of ACT*! We said goodbye to our office and great memories at ICAB and enthusiastically headed over to Rue Neerveld/Neerveldstraat! Of course, moving is not as simple as it seems. Let us guide you through our journey!
We always hear about losing weight for the summer, recovering your silhouette for the holidays, following a special diet after Christmas, … But what about living healthy each day of your life? During our latest #appslunch we looked at 8 mobile applications that help you keeping good shape. Read our list below.
Even though most companies today are present on social media, many are questioning their return. The recent drop in organic traffic for Facebook, the drastic makeover of Twitter and the removal of LinkedIn Products and Services raise some questions on the future of social media for business.
One month ago, the Cleverwood Learning Hub landed at the European Commission. The challenge: train 100 people from across Europe, working at the Europe Direct Information Centers (EDIC), on the use of social media. The menu: 10 trainers, 5 rooms, 2 days. Below you can find a snapshot of our activities before, during and after the mission. In June we’ll be back for a second run to give 10 workshops of 1 hour each.
In 2009, I started a #noemail programme in my company, Cleverwood, forcing everyone to work with collaborative tools. When I say everyone, I really mean every single one of us! It took quite the effort, but the entire team of consultants as well as our clients are now invited to interact exclusively via our 2 social collaboration platforms: Basecamp for any project-related content and blueKiwi for all other conversations, such as R&D and knowledge sharing discussions, CRM activities, HR management, exchanging fun stories, organising marketing activities and other interaction on various levels, from the board to the entire team of consultants.