Carole LamarqueIf you missed the Cleverwood Trends Session “What Women Want… in Mobile”, or if you like to watch it again, the full video of the conference is now available. In the first part, Mélanie Mc Cluskey, Director Customer Intelligence Center at Belgacom Group, talked about the Mobile usage: what women do, what women want, what women expect.
Here is a quick debrief of our Mobile Marketing Trends Session held on May 7th : What women want… in Mobile? Because we are all different, we love different brands, we use our devices in different ways, Fabian Tilmant started by highlighting the importance of segmentation in mobile .
Everyday, brands are exploring new ways of engaging conversations with their consumers. And Mobile, the fastest growing media, is one of them. Is Mobile really all about males? What about women? What do they want to hear from brands? What kind of interaction do they expect? How different are the female expectations when it comes to mobile marketing? In our next Trends Session, we’ll help you understand: What women want… in Mobile On May 7th, Cleverwood invites the major actors in the mobile market to talk about the growing importance of mobile media for women.
Flair Mobile won a Golden Mobistar Innovation Award in the MMS category. Looking for new ways of doing mobile advertising, Fabian Tilmant from Cleverwood designed an MMS service that allowed any mobile user in Belgium to subscribe to this innovative weather forecast service. Based on forecasted weather, but also on user preferences, Flair Mobile sends every day an outfit proposition to the subscribers. Based on an idea from Carole Lamarque, Mobile Business Unit Manager at Sanoma Magazines Belgium, Fabian and Ring Ring proposed this service to 3 Suisses in order for them to gain visibility on this new media.