It feels like yesterday that we heard the news about Instagram reaching a higher amount of members than Twitter. When others asked us why we weren’t surprised this had happened, we responded that we discovered our love for Instagam a long time ago. It’s fun, fast, visual and interactive. What’s not to love?
Time for confessions, I love Iron Maiden! Not only for their great output of timeless heavy metal classics, but surely for their unique brand management over time as well. Like many major bands, it might not surprise you Iron Maiden is more than just the artists. It is a serious business with well thought out marketing budgets. However, while many major bands still use traditional promotion pushed through various new media channels, Iron Maiden seems to understand the power of conversations. Next to their advanced experience marketing programs (join singer Bruce Dickinson on board of his Boeing 747), presences on Google+, Facebook and Twitter, they dare to reach out to the fans in a unique way. Let’s explore what happened earlier this week.
Brand pages for Google+ have finally arrived. In this article we will show you how to create a page for your brand, and share our first impressions after a week of use. Keep in mind that the platform is still young and under development. When Google launched their social network in June 2011, an immediate battle for precious invites ensued. Companies and brands were left a bit out in the cold. Brand pages was a much-requested feature and Google commented that their were working on it. So now the moment has finally arrived where we can all setup a page for our own brand.
Nobody can really claim to be protected from a clash in the field of social media! The last brand to bear the brunt of it is DKNY. The PETA members, an american organization fighting for the animal rights, have used the DKNY fan page to scream loud their disagreement with the fact DKNY was using rabbit fur for some clothes. Everything begun with some chronologically calculated posts made by members, renamed for the occasion. All the posts together were forming “DK Bunny Butcher”. In just 14 posts/capital letters, the nice tone of voice of the page begun to be submerged with PETA critics! On the brand side, total silence, no reaction, no comment! One “DK Bunny Butcher” and no less than 87 posts, +/- 825 likes and +/- 247 comments later, still no reactions from DKNY. The comments were growing increasingly with the hours, but still no reaction… For 6 hours…
I followed the first Netlog’s brand and developer day and it was quite interesting to see how much Netlog is a vector of great innovative brand initiatives. My favorite: Snickers! Toon Coppens (CTO and co-founder of Netlog) opened the session with a Netlog presentation by, followed by Inge Wiame (Business Developer-Netlog) on “the power of the brand page”. She highlighted really well the importance to have a brand page, to be visible and to create integrated campaigns and contest on your brand page because it’s works! Young people love to share skins, videos, pictures so don’t hesitate to be creative.