Football and Social Media in Belgium

Football and social media in Belgium

Cleverwood white paper by Pieter Maenhout.

As announced in my previous blogpost, I’ve worked for several months on an overview on how Football clubs in Belgium use social media. Today it seems like most companies and brands are conquering their fear of social media, one step at a time. They realize that online presence and reputation matters. A multi-million business like the professional football world can not leave behind.

The main goal of this whitepaper is to understand how professional football clubs in Belgium use social media. Not by looking at numbers of Facebook fans and Twitter followers, but by exploring the field, by visiting clubs and interviewing communication and marketing managers. 13 out of 16 first division clubs agreed to talk to me. The data you find in this white paper is varied and covers different aspects of social media.

On the 5th of December, during a Cleverwood Trends Session to celebrate the 4th anniversary of Cleverwood, I’ve presented some of my findings. My main objective of the day was to make people aware of what real fan engagement and passion is all about. The presentation create context, the white paper delivers the data.

Download the whitepaper here

Enjoy reading, we’ll hope it inspires you and let’s keep the conversation ongoing on Twitter via #SocialFoot. Please do not hesitate to contact us for any request.


pieter

Comments

  1. About fansourcing, you could mention SONG4RSCA. That has been an awesome project to work on. http://song4rsca.be & result http://www.youtube.com/watch?v=xYQZOJy7cN8

    Cheers

  2. Hello Sven!

    Thank you for your reaction.

    That’s indeed a great (Belgian ;-)) example of fansourcing. Do you see an opportunity for clubs to crowd source and even collaborate on a structural basis with their fans? And if so, how far can you involve your fans?

    Cheers

  3. [...] Football and Social Media in Belgium | New (ways of using) Media, Trends Session | Cleverwood On the 5th of December, during a Cleverwood Trends Session to celebrate the 4th anniversary of Cleverwood, I’ve presented some of my findings. My main objective of the day was to make people aware of what real fan engagement and passion is all about. The presentation create context, the white paper delivers the data. Download the whitepaper The main goal of this whitepaper is to understand how professional football clubs in Belgium use social media. [...]

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