Do you know that pumped-up feeling when going to a festival? WebTomorrow is like Tomorrowland, but then for digital lovers: a whole day of digital insights and exciting talks (and great food to go with it)! While daydreaming with a cup of coffee at Brussels station, I missed my train. Praise the digital lords for Apps, so I found a plan B taking me to Ghent in no time. I even made it in time to grab a croissant, rush to the first presentation and tweet the heck (or should I say: hashtag?) out of this event! Check out our Twitter-account. ‘Will marketing become an algorithm?’ In this session, we pondered whether marketing is scientific or rather creativity-based? Ok, I can hear you say that there is a lot of grey between black and white, but what if you’d have to make a choice? The WebTomorrow crowd chose the…
Who doesn’t like to indulge in a shopping spree in Brussels, Antwerp or Ghent (or wherever tickles your fancy)? Or maybe you’re more into the wonderful world of web shops? But do we still need to make a distinction between offline & online? The future of retail is omni-channel. Retailers increasingly provide customers a personalized, consistent and interconnected shopping experience, regardless of the channel or device used. Say goodbye to separate sales channels, and welcome the integrated experience for the customer. That’s basically what this first edition of the Shopping Innovation Expo was about… I eagerly set out to discover the ins and outs of this innovative topic and attended a few presentations here and there. As I went along, I did some live tweeting (because that’s part of the job) and I wanted to share my top 3 favourite tweets. Number 1: With KBC Mobile you can now…
Nowadays, GIFs rule the world (or at least the digital world). They have been a steadily growing force in social content over the last few years… No matter whether you find these moving images downright irritating or you can’t get enough of them, they are here to STAY. There are roughly distinguish 5 types of GIFs: FUNNY: Putting a smile on people’s face or giving them the ‘lolz’ is pure gold. Humor is and will always be a great way to make social content more engaging to online audiences. INFORMATIVE: GIFs are perfect to tell a short story or highlight a few key points. It’s a simple and smooth way to make content quicker to digest. No wonder GIFs are popular in e-mail marketing: they attract the eye and draw readers in. NOSTALGIA: For any great event in the past, there’s a good chance you’ll find a matching GIF. Isn’t this the most…
I owe my job to a tiny blue bird, tweet tweet! Unbelievably cool, right? Let me share the story of my job hunt… I remember that great feeling when graduating… I was done, finished, free! But soon reality kicked in: Real life was only beginning… I was to embark on a career that would last me for the next 40 years. That required a proper strategy: I was only going to apply for the jobs I was really interested in. And so the journey began, with Twitter as my faithful companion on my quest. I temporarily switched my Twitter username to @Lynn-zkt-werk and every now and then I tweeted about the pains and pleasures of job hunting. I still recall my first job interview: a complete disaster! I was so nervous I began to blush like a tomato. I answered each question with a rambling fit. Incontrollable rattling was not required for…
What do you get if you fill a room at Proximus with more than fifty(!) community managers and three keynote speakers? A mind-blowingly fun and interesting evening! Signing up for VLCMbe surely was a no-brainer for Kim and me…
Without a doubt you also have them. Friends who, in the blink of an eye, react appropriately or funnily to someone else’s words or actions. Well, brands can also do this. We call it ‘Newsjacking’. And even though it can be a dangerous game, I love it. Brands now realize all too well that in order to reach their target audience they need to be on social media. Only looking at Facebook, there are more than 1.3 billion active users to instantly connect with. The flexibility and instantaneousness of social media are unprecedented. It’s just so much more difficult to tap into recent events in a magazine where you as an advertiser have to send in your publication days in advance before printing. Social media let you post your idea virtually as soon as you come up with it! What you have to keep in mind, however, is that people…
Only a couple of months after the acquisition of Cleverwood by ACT*, Denis Vandercruyssen (former Phrophets) joins Cleverwood – ACT* as an Account Manager. Read the full press release on Scribd.com in both French and Dutch.
In an ever-connected world where consumers have an always-on attitude, opportunities are plenty for brands to reach out to their (potential) customers. But how will they do so without being too intrusive? What can be done to make the message as meaningful as possible while keeping the experience relevant? Last 26th February, Miel Van Opstal shared his views on the digital opportunities for retail and, more importantly, what is needed to enable the retail industry to deliver on the promise of the ultimate consumer journey. Curious to discuss with us about the digital opportunities for your retail activities? Drop us a line or call us on +32 (0)2 888 79 34!
In 2009, when Nestlé launched NESCAFE Dolce Gusto on the Belgian market, they wanted to stick to the values of the brand, but in an unconventional way! Their objective was to be closer to and engage more with their customers. Needless to say that social media were an excellent way to achieve this goal, and that is where Cleverwood entered the scene.
A new year, a new Friday Session! On the 30th of January, Cleverwood consultants Cristina Palmiotto and Stéphanie Desmet shared their experience to help you defeat the content monster with content management and useful tools.