Blog


29

Jan 2016

GIFs rule the world

Nowadays, GIFs rule the world (or at least the digital world). They have been a steadily growing force in social content over the last few years… No matter whether you find these moving images downright irritating or you can’t get enough of them, they are here to STAY. There are roughly distinguish 5 types of GIFs: FUNNY: Putting a smile on people’s face or giving them the ‘lolz’ is pure gold. Humor is and will always be a great way to make social content more engaging to online audiences. INFORMATIVE: GIFs are perfect to tell a short story or highlight a few key points. It’s a simple and smooth way to make content quicker to digest. No wonder GIFs are popular in e-mail marketing: they attract the eye and draw readers in. NOSTALGIA: For any great event in the past, there’s a good chance you’ll find a matching GIF. Isn’t this the most…

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22

Jan 2016

How a Tweet changes your life!

I owe my job to a tiny blue bird, tweet tweet! Unbelievably cool, right? Let me share the story of my job hunt… I remember that great feeling when graduating… I was done, finished, free! But soon reality kicked in: Real life was only beginning… I was to embark on a career that would last me for the next 40 years. That required a proper strategy: I was only going to apply for the jobs I was really interested in. And so the journey began, with Twitter as my faithful companion on my quest. I temporarily switched my Twitter username to @Lynn-zkt-werk and every now and then I tweeted about the pains and pleasures of job hunting. I still recall my first job interview: a complete disaster! I was so nervous I began to blush like a tomato. I answered each question with a rambling fit. Incontrollable rattling was not required for…

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15

Jul 2015

#VLCMbe, we were present!

What do you get if you fill a room at Proximus with more than fifty(!) community managers and three keynote speakers? A mind-blowingly fun and interesting evening! Signing up for VLCMbe surely was a no-brainer for Kim and me…


29

Jun 2015

How brands can make a difference with newsjacking

Without a doubt you also have them. Friends who, in the blink of an eye, react appropriately or funnily to someone else’s words or actions. Well, brands can also do this. We call it ‘Newsjacking’. And even though it can be a dangerous game, I love it. Brands now realize all too well that in order to reach their target audience they need to be on social media. Only looking at Facebook, there are more than 1.3 billion active users to instantly connect with. The flexibility and instantaneousness of social media are unprecedented. It’s just so much more difficult to tap into recent events in a magazine where you as an advertiser have to send in your publication days in advance before printing. Social media let you post your idea virtually as soon as you come up with it! What you have to keep in mind, however, is that people…

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13

Mar 2015

Cleverwood Afternoon Session #74: The future of retail

In an ever-connected world where consumers have an always-on attitude, opportunities are plenty for brands to reach out to their (potential) customers. But how will they do so without being too intrusive? What can be done to make the message as meaningful as possible while keeping the experience relevant? Last 26th February, Miel Van Opstal shared his views on the digital opportunities for retail and, more importantly, what is needed to enable the retail industry to deliver on the promise of the ultimate consumer journey.  Curious to discuss with us about the digital opportunities for your retail activities? Drop us a line or call us on +32 (0)2 888 79 34!


19

Feb 2015

Content is not just black! #DolceGusto #HappyClient

In 2009, when Nestlé launched NESCAFE Dolce Gusto on the Belgian market, they wanted to stick to the values of the brand, but in an unconventional way! Their objective was to be closer to and engage more with their customers. Needless to say that social media were an excellent way to achieve this goal, and that is where Cleverwood entered the scene.


11

Feb 2015

Friday Session #72: How to feed the content monster

A new year, a new Friday Session! On the 30th of January, Cleverwood consultants Cristina Palmiotto and Stéphanie Desmet shared their experience to help you defeat the content monster with content management and useful tools.


10

Feb 2015

What you think you know about Instagram: true or false?

It feels like yesterday that we heard the news about Instagram reaching a higher amount of members than Twitter. When others asked us why we weren’t surprised this had happened, we responded that we discovered our love for Instagam a long time ago. It’s fun, fast, visual and interactive. What’s not to love?


29

Jan 2015

We moved!

It is with great pleasure that we announce our move to the offices of ACT*! We said goodbye to our office and great memories at ICAB and enthusiastically headed over to Rue Neerveld/Neerveldstraat! Of course, moving is not as simple as it seems. Let us guide you through our journey!



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