Storytelling is gaining importance in today’s marketing mix, but what is it and how can we look beyond the buzz word? Jelle Annaars, copywriter, storyteller and Cleverwood consultant, told us the answer when we had the pleasure of welcoming him to Friday Session #71 on the 21st of November!
Looking for Mr. or Ms. Right can be a hard and time-consuming task. Not to speak about the fact that ‘Single’ or ‘Not single’ isn’t written on people’s foreheads. Everyone has heard of dating websites such as Match.com, apps like Tinder and concepts such as speed dating, but they all have one disadvantage in common: they primarily focus on looks. Enter: Puzme!
As soon as Facebook announced it would undertake an IPO in 2012, it was clear that the social network would have to introduce a more aggressive monetization strategy to satisfy its investors. Over the past 2 years we have seen this come into play, with profound implications for both users and administrators.
With ‘Big Data’ being the buzzword of the moment, we invited Laurent Kinet from Swan Insights to our latest Friday Session. He presented us his view on how the aggregation of open data, social data and CRM data could drastically improve companies’ HR management.
It’s mid October again, time for the biggest digital marketing industry event in Belgium, this year rebranded to Digital First. Jochen and I spent half a day shaking hands, meeting digital industry captains and attending a selection of the 67(!) keynotes. Choosing between the different sessions wasn’t easy, the smaller booths were packed from the start and our time was limited. But still, we managed to capture 7 learnings we would like to share with you.
With over 4,6 million members and 350 million photos shared every day, Snapchat has rapidly become one of the most popular applications among youngsters. Disneyland was one of the first companies to find a way to engage with their audience by snapping relevant content. As a strong lovebrand Disneyland appeals to many age groups. However, their marketing strategies are heavily focussed on children and their parents. With Snapchat, Disneyland saw an opportunity to reach the interesting target group of young adults. We took a closer look and found 4 techniques that Disneyland uses to make Snapchat work.
I’m very proud to announce that Cleverwood has been acquired by ACT* (www.actstar.com). This is the beginning of a new chapter for all of us at Cleverwood! I’m very proud of the work accomplished by the whole team during the last 7 years, and am looking forward to the new alliance that will seriously broaden the scope of our services.
Bij Cleverwood steunen we elk jaar een goed doel. Toen we ongeveer een half jaar geleden op zoek gingen naar ons nieuwe project stelde ik Cliniclowns voor. Zij lieten een bijzondere indruk na toen ik hen een paar jaar geleden bezig zag in de kamer van een vijfjarig jongetje op de afdeling kinderoncologie. Ik deelde deze ervaring met mijn collega’s en nodigde de lieve mensen van Cliniclowns uit om bij ons op kantoor hun verhaal te doen. In slechts enkele woorden hadden ze iedereen overtuigd!
Following our widely spread analysis of banking apps on mobile devices earlier this year, we decided to rerun a similar test for a different industry. During one of our mobile apps lunches, we came up with the idea to test the landscape of mobile grocery apps in Belgium.
After more than 5 years of a #noemail policy supported by our Social Collaboration processes, we can now look back and see the benefits. In a previous post to celebrate 4 years without emails, I explained how we organized the transition to the Enterprise Social Network, and today I want to share 6 elements that I find important in this quest for zero email and social collaboration.