You frequently hear us talking about our beloved Friday Sessions but it might not be crystal clear to everyone why we organise these and what we exactly do during such a session. That is why I decided to write this blog post.
Frequent readers of this blog know that we like healthy food at Cleverwood. That’s why we started thinking about growing our own vegetables, which inspired us to take a look at a few mobile gardening applications during lunch. We wanted to see how they could help us, and ended up picking 3 applications we found worth taking a closer look at.
Last week we had the honor to welcome Aleyda Solis, a respected international online marketer and co-founder of Tribalytics, as host for our 67th Friday Session dealing with social data.
To top off our Pinterest in Belgium series, we wanted to obtain some insights from a popular Belgian Pinterest user or Pinfluencer. We did a short interview with 22-year old Belgian student, model, fashion pinner and blogger Paulien Riemis. Although Paulien doesn’t run any business, her experience with Pinterest can teach us valuable lessons. At the time of writing, Paulien has pinned over 33.000 images and acquired over 20.000 followers.
We always hear about losing weight for the summer, recovering your silhouette for the holidays, following a special diet after Christmas, … But what about living healthy each day of your life? During our latest #appslunch we looked at 8 mobile applications that help you keeping good shape. Read our list below.
Even though most companies today are present on social media, many are questioning their return. The recent drop in organic traffic for Facebook, the drastic makeover of Twitter and the removal of LinkedIn Products and Services raise some questions on the future of social media for business.
We are constantly bombarded with tips on how to create engaging content for brands on Facebook. And everywhere we look we read advice on how big brands can succeed in gaining more loyal fans. Without a doubt some of these formulas work well, but have you ever noticed how most examples always use love brands, global brands or sexy brands? I, for one, have never read a case about a local cleaning service’s Facebook content strategy… I’m not saying that Coca Cola’s content manager’s life is easy, but all these articles on killer content recipes made me wonder: how are Belgian brands doing?
One month ago, the Cleverwood Learning Hub landed at the European Commission. The challenge: train 100 people from across Europe, working at the Europe Direct Information Centers (EDIC), on the use of social media. The menu: 10 trainers, 5 rooms, 2 days. Below you can find a snapshot of our activities before, during and after the mission. In June we’ll be back for a second run to give 10 workshops of 1 hour each.
With over 50% of consumers walking around with a smartphone while they’re shopping, mobile is changing the shopping experience. The question is which technologies are at hand to interact with this connected customer? I had the privilege to act as the content coordinator for a MobileMondays Brussels session on this topic. For this I found 4 speakers: Eduard X Paniego, Export manager at openTrends (Barcelona), on the paradigm of Context Awared Solutions Olivier Delangre, Co-founder at Amoobi, showing their solution to use mobile for in-store customer flow monitoring Mario Haneca, VP Client Relations at Tapcrowd, presenting their iBeacon and geo-targetting technologies Tom Kestens, Head of Marketing at Sixdots, explaining how they are building a Belgian standard for secure mobile payments What did I learn? Well, for instance, that the Belgian retail market is about nowhere when it comes to embracing these new technologies. There is only 1 known iBeacon case…
One month ago, I started my internship at Cleverwood. During this period I learned a lot about new ways of working, digital marketing and social media. But first let me introduce myself. My name is Stéphanie Desmet and after graduating in journalism at the Artevelde University College in Ghent, I chose to do something different: marketing. It’s with this background, and the desire to combine the two studies, that I applied for an internship at Cleverwood. A choice I haven’t regretted! But why tell you when pictures say more than words?