In an ever-connected world where consumers have an always-on attitude, opportunities are plenty for brands to reach out to their (potential) customers. But how will they do so without being too intrusive? What can be done to make the message as meaningful as possible while keeping the experience relevant? Last 26th February, Miel Van Opstal shared his views on the digital opportunities for retail and, more importantly, what is needed to enable the retail industry to deliver on the promise of the ultimate consumer journey. Curious to discuss with us about the digital opportunities for your retail activities? Drop us a line or call us on +32 (0)2 888 79 34!
In 2009, when Nestlé launched NESCAFE Dolce Gusto on the Belgian market, they wanted to stick to the values of the brand, but in an unconventional way! Their objective was to be closer to and engage more with their customers. Needless to say that social media were an excellent way to achieve this goal, and that is where Cleverwood entered the scene.
A new year, a new Friday Session! On the 30th of January, Cleverwood consultants Cristina Palmiotto and Stéphanie Desmet shared their experience to help you defeat the content monster with content management and useful tools.
It feels like yesterday that we heard the news about Instagram reaching a higher amount of members than Twitter. When others asked us why we weren’t surprised this had happened, we responded that we discovered our love for Instagam a long time ago. It’s fun, fast, visual and interactive. What’s not to love?
It is with great pleasure that we announce our move to the offices of ACT*! We said goodbye to our office and great memories at ICAB and enthusiastically headed over to Rue Neerveld/Neerveldstraat! Of course, moving is not as simple as it seems. Let us guide you through our journey!
A recent survey shows that 70% of B2B marketers are creating more content than a year ago, but only 35% say they have a documented content marketing strategy, rating themselves highly in terms of content marketing effectiveness. INE understands the importance of a strong content marketing strategy, which is why they appealed to Cleverwood!
Joseph Niepce took the first picture a long time ago, not realising that two centuries later almost everyone takes them on a daily basis. Whether it is to remember good times, share your interests or just because you want to take a selfie: every picture tells a story. And the best way to keep them close to you? A FOTO.com photo album of course!
Storytelling is gaining importance in today’s marketing mix, but what is it and how can we look beyond the buzz word? Jelle Annaars, copywriter, storyteller and Cleverwood consultant, told us the answer when we had the pleasure of welcoming him to Friday Session #71 on the 21st of November!
Looking for Mr. or Ms. Right can be a hard and time-consuming task. Not to speak about the fact that ‘Single’ or ‘Not single’ isn’t written on people’s foreheads. Everyone has heard of dating websites such as Match.com, apps like Tinder and concepts such as speed dating, but they all have one disadvantage in common: they primarily focus on looks. Enter: Puzme!
On the 7th of November we had the pleasure to welcome Geoffrey Chaudoir as speaker on our 70th Friday Session. Geoffrey has 15 years of experience in internet marketing and is the owner of Marketique. For this Friday Session, he chose to talk about online privacy. A great idea, especially because this exact topic started a vivid discussion during Friday Session #69.