Blog


15

Jul 2015

#VLCMbe, we were present!

What do you get if you fill a room at Proximus with more than fifty(!) community managers and three keynote speakers? A mind-blowingly fun and interesting evening! Signing up for VLCMbe surely was a no-brainer for Kim and me…


29

Jun 2015

How brands can make a difference with newsjacking

Without a doubt you also have them. Friends who, in the blink of an eye, react appropriately or funnily to someone else’s words or actions. Well, brands can also do this. We call it ‘Newsjacking’. And even though it can be a dangerous game, I love it. Brands now realize all too well that in order to reach their target audience they need to be on social media. Only looking at Facebook, there are more than 1.3 billion active users to instantly connect with. The flexibility and instantaneousness of social media are unprecedented. It’s just so much more difficult to tap into recent events in a magazine where you as an advertiser have to send in your publication days in advance before printing. Social media let you post your idea virtually as soon as you come up with it! What you have to keep in mind, however, is that people…

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13

Mar 2015

Cleverwood Afternoon Session #74: The future of retail

In an ever-connected world where consumers have an always-on attitude, opportunities are plenty for brands to reach out to their (potential) customers. But how will they do so without being too intrusive? What can be done to make the message as meaningful as possible while keeping the experience relevant? Last 26th February, Miel Van Opstal shared his views on the digital opportunities for retail and, more importantly, what is needed to enable the retail industry to deliver on the promise of the ultimate consumer journey.  Curious to discuss with us about the digital opportunities for your retail activities? Drop us a line or call us on +32 (0)2 888 79 34!


19

Feb 2015

Content is not just black! #DolceGusto #HappyClient

In 2009, when Nestlé launched NESCAFE Dolce Gusto on the Belgian market, they wanted to stick to the values of the brand, but in an unconventional way! Their objective was to be closer to and engage more with their customers. Needless to say that social media were an excellent way to achieve this goal, and that is where Cleverwood entered the scene.


11

Feb 2015

Friday Session #72: How to feed the content monster

A new year, a new Friday Session! On the 30th of January, Cleverwood consultants Cristina Palmiotto and Stéphanie Desmet shared their experience to help you defeat the content monster with content management and useful tools.


10

Feb 2015

What you think you know about Instagram: true or false?

It feels like yesterday that we heard the news about Instagram reaching a higher amount of members than Twitter. When others asked us why we weren’t surprised this had happened, we responded that we discovered our love for Instagam a long time ago. It’s fun, fast, visual and interactive. What’s not to love?


29

Jan 2015

We moved!

It is with great pleasure that we announce our move to the offices of ACT*! We said goodbye to our office and great memories at ICAB and enthusiastically headed over to Rue Neerveld/Neerveldstraat! Of course, moving is not as simple as it seems. Let us guide you through our journey!


21

Jan 2015

Content Marketing for B2B for Inland Navigation Europe #happyclient

A recent survey shows that 70% of B2B marketers are creating more content than a year ago, but only 35% say they have a documented content marketing strategy, rating themselves highly in terms of content marketing  effectiveness. INE understands the importance of a strong content marketing strategy, which is why they appealed to Cleverwood!


15

Dec 2014

How FOTO.com boosted their sales with Multi-channel Social Media #happyclient

Joseph Niepce took the first picture a long time ago, not realising that two centuries later almost everyone takes them on a daily basis. Whether it is to remember good times, share your interests or just because you want to take a selfie: every picture tells a story. And the best way to keep them close to you? A FOTO.com photo album of course!



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